Bayesian forecasting combines prior knowledge or beliefs with observed data to update the uncertainty about unknown quantities and about future outcomes. The updated belief is the posterior. A forecast can then be read from that posterior (a likely range, not only a single number).
Bayesian forecasting combines prior knowledge or beliefs with observed data to update the uncertainty about unknown quantities and about future outcomes. The updated belief is the posterior. A forecast can then be read from that posterior (a likely range, not only a single number).
Historical shop knowledge says weekly demand is usually in a moderate range (prior). This week's new sales counts are extra evidence (likelihood). Bayesian updating mixes the prior with those counts to produce a posterior for next week's demand. If the new weeks are unusually high, the posterior shifts upward, but it need not ignore all past experience.
Conceptually:
Posterior ∝ Likelihood × Prior
The symbol ∝ means “proportional to”: the posterior is shaped by multiplying the data evidence by the prior (then scaled so that it is a proper distribution). This is the updating idea, not a full probability derivation or a sampling algorithm.
| Simple point forecast | Bayesian / uncertainty-aware forecast | |
|---|---|---|
| What is reported | Often one number (next week's sales = 50) | A distribution or a range that reflects remaining uncertainty |
| Prior knowledge | May be ignored or used informally | Can be written into the prior and updated with data |
| New observations | May require a full re-fit from scratch in spirit | Natural story: update the posterior as data arrive |
Bayesian forecasting is not always better than classical (frequentist) methods such as OLS or ARIMA. A poor prior or a wrong likelihood can mislead. Classical methods remain standard when a simple fitted model and residual checks are enough.
| Advantages | Limitations |
|---|---|
| Can incorporate prior knowledge (manager experience, earlier studies) | Choosing an appropriate prior can be difficult |
| Uncertainty is represented explicitly (a posterior, not only a point) | Computation can be more complex than a single OLS/ARIMA fit |
| Beliefs can be updated as new observations arrive | Results still depend on the model and the assumptions |
| Topic | Short definition / exam point |
|---|---|
| Multivariate time series | Several variables recorded over the same times; joint behaviour can inform forecasts. |
| Multivariate forecasting | Produce futures for more than one series while respecting their links. |
| Multivariate stationarity | Stable means/variances and stable cross-variable (including lagged) relationships. |
| Cross-variable relationship | Association at the same time or at a lag; not automatically causation. |
| Bayesian forecasting | Combine prior and data to update uncertainty, then forecast from the posterior. |
| Prior | Initial belief before (or besides) the current observations. |
| Likelihood | Evidence from the observed data under a stated model. |
| Posterior | Updated belief: Posterior ∝ Likelihood × Prior. |
| Point vs uncertainty-aware | One number vs a distribution/range that shows remaining uncertainty. |